5 ways to increase your web traffic
Everyone wants more website traffic, it’s why they exist! What good is a beautifully designed landing page if absolutely no one is landing there? In this blog, we look at 5 ways to increase your website traffic through paid and organic methods.
Perform keyword research
Always include relevant keywords in your content. Keywords should be used naturally, not stuffed into the content so much that it’s virtually unreadable. It’s important to use keywords throughout your website, not forgetting the important technical places like the meta description, the page title, the URL slug and headers.
To conduct keyword research, you can use some handy online tools like Moz or SEMrush. These sites show what keywords your competitors are using, how often people search for those keywords, related keywords and other absolutely crucial information to help you create a successful keyword strategy.
Enlisting the help of a professional marketing agency is also an option, as they can offer valuable insights and perform site audits to identify issues that may be keeping your site from ranking in search engines.
Keep active on social media
Social media is one of the main ways of attracting visitors to your website. After all, how many times have you checked out a new brand’s social pages before its actual website? Here are some ways social media should be utilised to increase your website traffic;
● Post content (blogs, downloadables, videos etc) across your social platforms, not just on your website.
● Interact with your followers by regularly replying to them, reposting their content or tagging them.
● Use relevant hashtags. Use sites like best-hashtags.com for help on what’s trending in your industry.
● Update the link in your bio regularly to promote new content
● Interact with your followers by regularly replying to them, reposting their content or tagging them.
● Use relevant hashtags. Use sites like best-hashtags.com for help on what’s trending in your industry.
● Update the link in your bio regularly to promote new content
Send email campaigns to increase your website traffic
Sending regular email campaigns in the form of newsletters is an effective way to increase traffic to your website. It’s best to include enticing information from the main content in the subject line and in the body of the email. Remember to insert links to your actual website, whether it’s through a blog link, a contact form link, or a link to a downloadable resource.
Top tip: Make sure your email campaigns are mobile-friendly. Links should be easy to see since 46% of all email opens are done on mobile.
Create memorable content
It’s not enough to just post content, whether this is through social media or email campaigns. You need to cut through the industry noise and stand out from the crowd! Useful, memorable content is a great way to increase your website traffic.
People use Google to find specific answers to their questions, and your content should be there to provide clear and concise answers. Did you know, small businesses that regularly blog receive 126% more lead growth than businesses that do not blog?
The bottom line is, if you genuinely care about the content you produce, post regularly and research what your target audience wants to know, your web traffic should naturally start to improve.
Create a helpful resource
Offering your prospective customers something useful is a great way to drive more traffic. For example, you could create a ‘how to’ guide for common questions asked within your industry.
Don’t forget everything we’ve mentioned above though, it’s not enough to just post the resource to your website and hope people stumble across it. Share it across your social media to create a buzz, send out an email campaign with a link to the downloadable on your website… you know the drill!
Increase your website traffic the easy way
Does this all sound great but you just don’t have the time? Don’t worry, that’s where we come in! The team here at Ame have the relevant industry knowledge needed to take control of all the channels we mentioned above to help your website traffic grow.
If you want to know more about how we can help, please get in touch by calling 07398 741 118 or get in touch here.
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In 2020, amidst the unprecedented challenges of that year, our founder, Joe, established Explore Marketing with the mission to empower businesses through comprehensive support across multiple dimensions. The goal was to equip business owners with effective strategies to enhance their market presence and ensure optimal return on investment. With a commitment to transparency and accountability, we prioritise letting our results speak for themselves. Our reputation is pivotal in maintaining high service standards, and we emphasise that performance outweighs mere promises. To date, we have received exceptional feedback from our clients, which not only reinforces our value proposition but also elevates our standards as we consistently strive to exceed expectations. Our dedication to these core principles remains unwavering as we continue to deliver high-quality results. We want to thank everyone who has been a part of our journey and played a massive part in our continued success.
We are thrilled to announce that Explore Marketing has been honoured as Marketing Consultancy of the Year 2025! Corporate Live Wire expressed: "What you have achieved over the past two years is remarkable. Your passion shines through in every aspect of your work, and your commitment to delivering a high-quality service is commendable. As confirmed, you are this year's deserving winner. Congratulations, Joe!"
