4 ways to improve your brand visibility
Whether you’re a small start-up with big goals or a well-established business, growing your brand visibility should always be a priority.
Growing your customer base through visibility brings in revenue and establishes a reputation that can promote the longevity of a company. Circe Research conducted a study that found that 77 percent of B2B marketing leaders believe strong branding and awareness is critical to the growth of a company.
So, how can you increase your brand’s visibility? There are several proven ways to get your brand name out there. Let’s take a look at some of the best methods.
Focus on SEO strategies
Perhaps the single most effective way to increase your brand’s visibility is to focus on search engine optimisation, more commonly known as SEO.
Since most traffic online is driven by search engines, it stands to reason that if you want your brand’s visibility to grow, it’s essential to become SEO savvy.
Here are some of the most important things to keep in mind when building your SEO strategy:
● Use targeted keywords in all the right places.
● Write for humans first and search engines second.
● Focus on user experience.
● Focus on building relevant links.
● Remove anything that slows down your site.
● Pay attention to Google algorithm updates.
● Improve existing content and add missing subtopics.
Once you have figured out your SEO strategy for increasing your brand visibility, it’s time to look at other marketing strategies that can grow your business.
Use Social Media Marketing to improve brand visibility
Using social media marketing is one of the most cost-effective ways to increase your brand’s visibility. Engaging on social media shows your customers who you are, that you are active and engaged with your brand and that you are someone they can trust. Additionally, social media makes it easy for followers to share your posts on their own feeds, a quick and easy boost to the visibility of your brand.
Not all social media platforms will be right for your business, so you should take the time to consider the following before getting started with content creation:
● What are your goals?
● What content types do you have?
● Who and where are your target audience?
● What industry are you in?
● Where are your competitors?
● How will you manage all the social media channels?
Once you know which social media platforms will best increase your brand’s visibility, it’s time to decide what and when to post. Luckily for you, we’re experts when it comes to social media. If you need a helping hand- check out our social media management service.
Start writing a blog
Blogging is a modern-day approach for brands to not only show off their expertise but also create great content that can be pushed out online. Make sure the blog is easily accessible on your website so people know where to find it, and remember to always promote them on your social media platforms to increase traffic!
Another method to gain visibility through blogging is to find guest bloggers with a large following of their own. Once they have written for you, most often they will promote their pieces and all their followers will now know of your brand.
Make the most of video content
As a business looking to market itself, it’s important to find methods that are efficient and reach the most people. 54% of consumers want to see more video content from a brand or business they support, so video content is something that you really don’t want to be missing out on.
Try to not only create interesting and engaging video content but also get your brand attached to other videos. With YouTube being the second largest search engine, a great way to reach its users is to advertise on its videos. When people click on viral videos, your ad will appear first – an instant way to make more people aware of your brand.
Get the professionals to increase your brand visibility for you!
The above tips are all well and good if you have the knowledge and time to implement them successfully. As a business owner, it can sometimes seem like too much of a task to keep up with your digital marketing, even though the hard work will always pay off.
Enlisting the help of a professional digital marketing company can not only save you precious time but ensures the job is done right the first time – every time.
Here at Explore Marketing, we have a wealth of experience in all things digital marketing: from SEO-friendly blog posts to social media management and everything in between. If you could use a helping hand, then please get in touch with the team for a chat. Give us a call on 07398 741 118 or email us at info@exploremarketing.co.uk You can also follow us on our Facebook and Instagram pages for helpful tips and tricks!
In today’s multi-platform world, one-size-fits-all content simply doesn’t cut it. Every social network has its own audience mindset, content culture, and algorithmic quirks. To get the most out of your marketing efforts, you need to adapt your message, tone, and visuals for each platform. Here’s how to tailor your content effectively across Facebook, Instagram, LinkedIn, and X - so your brand connects authentically everywhere it shows up. Facebook: Community and Conversation Best for: Storytelling, engagement, brand community building Facebook remains the go-to platform for nurturing relationships and driving meaningful conversation. Audiences here value relatable, shareable content that feels personal rather than promotional. What works best: Videos and Lives: Native videos and livestreams outperform external links. Keep them concise and captioned. Stories & Groups: Share behind-the-scenes content, customer stories, or polls to build community. Conversational tone: Use first-person language and ask questions to spark engagement Instagram: Visual Storytelling and Emotion Instagram is where visuals lead and storytelling follows. Users come here for inspiration, creativity, and authenticity - not hard sells. What works best: Reels: Short, punchy videos drive reach and discovery. Carousels: Use multi-image posts to tell a story or share tips. Stories & Highlights: Perfect for day-to-day updates and showcasing brand personality. Captions that connect: Pair eye-catching visuals with captions that reveal insight, humor, or heart. LinkedIn: Authority and Value-Driven Content LinkedIn is where professionals come to learn, connect, and grow - not to be sold to. The key is offering value-first content that builds trust and credibility. What works best: Long-form posts: Share insights, lessons learned, or data-backed opinions. Native documents & carousels: Great for quick, digestible learning content. Personal stories: Thoughtful narratives about leadership, growth, or company culture resonate well. Engage with others: Comment on posts from industry peers and share thoughtful takes. X (Twitter): Real-Time Insights and Personality Best for: News, conversation, quick takes, and trends, X thrives on brevity and immediacy. It’s where brands can show personality, join conversations, and react to what’s happening now. What works best: Short, snappy posts: Aim for clarity and wit in under 280 characters. Threads: Expand on ideas or tell a story step-by-step. Trending topics: Participate thoughtfully in relevant conversations and hashtags. Visuals: Even on X, posts with images, GIFs, or short videos get more engagement. Final Thoughts At the end of the day, tailoring your content isn’t about doing more, it’s about doing it better. Each platform has its own vibe, and the magic happens when your content fits right in. Facebook is all about community and conversation, Instagram is your space to inspire and tell visual stories, LinkedIn is where you share knowledge and build credibility, and X is perfect for quick takes and real-time engagement. When you shape your message to match the mood of each platform, your brand feels more authentic - and your audience feels more connected. That’s what turns followers into fans and engagement into real results. Need a helping hand tailoring content to each of your platforms? Get in touch with our team!
Artificial Intelligence (AI) is no longer a buzzword - it’s embedded in the way businesses market, sell, and connect with customers. From analytics to automated content creation, AI tools promise faster results and smarter insights. But here’s the catch: marketing has always been, and always will be, about people. Customers need authenticity, connection, and trust, things AI alone can’t deliver. So, how can businesses use AI to their advantage without losing the human touch that makes marketing work? Use AI to Understand, Not Replace, Your Customers AI is really good at analysing massive amounts of data, far faster than any human. Tools like predictive analytics, sentiment analysis, and customer segmentation can help you uncover patterns in behaviour. For example… Instead of guessing what your audience wants, AI can identify that a segment of your customers tends to buy on weekends after seeing an email promotion. Automate the Routine, Save Time for Creativity One of AI’s biggest advantages is in handling repetitive tasks. Social media scheduling, triggered emails, and ad optimisation can all run more efficiently with the right tools in place. This frees up valuable time for marketers to focus on creative strategy and brand storytelling, the areas where human input makes the biggest impact. The danger is in over-automation. Customers can quickly sense when content feels robotic or generic. Adding personality, tone, and small touches of humanity ensures that automation works as a time-saver rather than a relationship killer. Save Time on Content Creation Digital marketers can instruct AI to write marketing content, including captions, social media posts, email copy, and even blog copy. Beyond writing, marketers can use AI for things like images, audio, and even video. Content creation remains AI's killer use, with 55% of AI-using marketers relying on it for text-based content creation. It‘s important to note that most AI-generated content isn’t ready for publishing immediately. Most marketers today use generative AI as a starting point, whether that's for the initial idea, an outline, or a few paragraphs to get them started. Enhance customer support without replacing real people Chatbots have become one of the most common applications of AI in marketing. They’re available around the clock, can manage multiple conversations at once, and are especially useful for handling straightforward requests like order updates, booking confirmations, or FAQ’s. However, while chatbots add convenience, they can’t replicate the warmth of a real human interaction. Customers often get frustrated when their issues are more complex and they’re stuck in a cycle of generic responses. That’s why the most effective use of chatbots is as a starting point, not the entire customer support experience. The key is making the transition from AI to human seamless. A well-designed system should allow customers to connect with a real person within a click or two, and support teams should be able to pick up the conversation without forcing the customer to repeat themselves. Final Thoughts AI is not here to replace marketers; it’s here to empower them! The businesses that thrive will be those that use AI for efficiency and insights while doubling down on what makes marketing truly effective: empathy, creativity, and authentic human connection. Think of AI as the engine that powers your marketing machine, but remember… The driver’s seat still belongs to you!
Rebranding is more than a new logo or a fresh colour palette; it’s a strategic move that can redefine how a business is perceived, reposition it in the market, and even breathe new life into customer relationships. Done right, it can propel a brand forward. Done poorly, it can confuse audiences and dilute trust. So, what separates a successful rebrand from one that misses the mark? Let’s look at a mix of case studies, and the lessons they offer for businesses considering their own transformation. Apple: Simplicity as a Strategy When Apple was struggling in the late 1990s, its brand was fragmented and unfocused. The “Think Different” campaign, paired with a sleek rebrand, brought clarity and vision. The company simplified its design, unified its identity, and reintroduced itself as a brand that represented innovation, creativity, and user-friendly technology. Lesson: A rebrand should reflect your company’s purpose and values. Strip away the noise and focus on what makes you unique. Starbucks: Evolving Without Losing Recognition In 2011, Starbucks made a bold move by removing the words “Starbucks Coffee” from its logo. Instead of alienating customers, the change worked because the company had built such strong brand recognition that the siren icon alone carried meaning. This move also allowed Starbucks to expand beyond coffee into other products without being boxed in. Lesson: Rebranding doesn’t mean abandoning your heritage. Evolve in a way that respects what customers already love about you while giving room for growth. Airbnb: A Logo That Represents Belonging Airbnb’s 2014 rebrand centred around the concept of “belonging anywhere.” The new logo, the Bélo, was designed to symbolise people, places, love, and community. While initially polarising, the rebrand succeeded because it aligned perfectly with Airbnb’s mission: making travellers feel at home anywhere in the world. Lesson: Rebranding should tell a story that resonates emotionally with your audience. A logo or tagline isn’t just design, it’s a reflection of the experience you deliver. John Lewis: From Department Store to “Life Moments” Brand John Lewis has long been one of the UK’s most trusted retailers, but in 2018 it undertook a rebrand to reposition itself as more than just a department store. The addition of “& Partners” to both John Lewis and Waitrose highlighted the role of its employees and reinforced its people-first ethos. Paired with its much-loved Christmas campaigns, the rebrand emphasised emotional storytelling and human connection. Lesson: A rebrand doesn’t have to be radical. Sometimes it’s about amplifying your values and making them more visible to your customers. Burberry: Returning to British Heritage Burberry, once dismissed as outdated and associated with “chav” culture in the early 2000s, has staged one of the most successful luxury fashion rebrands. By embracing its British heritage, refreshing its visual identity, and investing in digital innovation, Burberry reclaimed its place as a global luxury powerhouse. Today, it’s positioned as a forward-thinking yet quintessentially British brand. Lesson: A successful rebrand can revive even a struggling reputation. With the right strategy, you can transform negative perceptions into positive associations. Royal Mail → Consignia → Royal Mail Not all rebrands succeed. In 2001, Royal Mail rebranded as “Consignia” to reflect its expanding logistics services. The new name was met with confusion, ridicule, and public backlash. Within a year, the company reverted to Royal Mail, proving that abandoning heritage without customer buy-in can be costly. Lesson: Rebranding must resonate with your audience. If your customers don’t recognise themselves in your new identity, you risk alienating them. Final Thoughts Rebranding isn’t about being trendy, it’s about being true to who you are today and where you’re going tomorrow. When done with intention, it can revitalise your business, open new opportunities, and strengthen customer loyalty. The strongest brands know that change is inevitable. The question is whether you’ll let change happen to you, or shape it yourself! At Explore, we help businesses shine. Whether you’re refreshing an existing brand or starting from scratch, our team of designers creates professional, on-trend, and distinctive brand identities that you can be proud of. If you’re ready to take the next step in your branding journey, get in touch with us today - we’d love to help bring your vision to life.
