Lionesses switch to navy shorts and announce new sponsor


The decision to switch from the more traditional white shorts to navy – which follows consultation with players and management - has been made because wearing the former while on a period is an issue which has been widely highlighted by women throughout all sport. This will be considered when designing all future home kits for the Lionesses.

 
“This is a really big step forward and something that has been gratefully welcomed by all the players,” Jordan Butler, Millwall Lionesses club captain, said.

“It enables us to focus solely on our performance without the additional worry or anxiety during the time of the month, and that is something we are thankful to the club for in supporting this switch.”

The club is excited also to announce a first-ever exclusive sponsorship agreement with Explore Marketing, whose logo will now be visible on the back of the navy shorts, which have been supplied by Errea.
Explore Announcement 16x9.jpg
Explore, who work with an extensive client base across a vast array of marketing requirements, become back-of-short sponsor for Millwall Lionesses for the remainder of this current campaign.

Founder and Managing Director, Joe Gushlow, added: “It is an honour to support the growth of Millwall Lionesses with this sponsorship, which we hope marks the start of a long and fruitful relationship between the club and Explore Marketing.

“Millwall Lionesses are one of the biggest names in women’s football in this country and everyone at Explore looks forward to working with the club and helping the ongoing effort to support their progress back up the pyramid.”
12 June 2025
We are delighted to announce our membership in FoundersCard, a distinguished global organisation. Our invitation to join this esteemed network presents an exceptional opportunity for us to participate in VIP events worldwide and engage with fellow founders. This association will not only facilitate significant opportunities for Explore Marketing but will also enable us to expand our network, thereby supporting the growth of more businesses in an effective direction. Founderscard (FC) has said... Dear Joe, We’re delighted to welcome you to our highest level of Membership, which unlocks access to the most valuable benefits and privileges we offer just for you. Your Membership card has now been personalised and shipped to you for your global experience. Over the next week, we’ll send you your complimentary travel loyalty status upgrades so you can leverage them. Welcome to our Elite Amanda Joe (EM Founder) has said... We are excitedly embracing this remarkable opportunity that lies ahead of us.
12 June 2025
In 2020, amidst the unprecedented challenges of that year, our founder, Joe, established Explore Marketing with the mission to empower businesses through comprehensive support across multiple dimensions. The goal was to equip business owners with effective strategies to enhance their market presence and ensure optimal return on investment. With a commitment to transparency and accountability, we prioritise letting our results speak for themselves. Our reputation is pivotal in maintaining high service standards, and we emphasise that performance outweighs mere promises. To date, we have received exceptional feedback from our clients, which not only reinforces our value proposition but also elevates our standards as we consistently strive to exceed expectations. Our dedication to these core principles remains unwavering as we continue to deliver high-quality results. We want to thank everyone who has been a part of our journey and played a massive part in our continued success.
by Joe Gushlow 22 March 2025
We are thrilled to announce that Explore Marketing has been honoured as Marketing Consultancy of the Year 2025! Corporate Live Wire expressed: "What you have achieved over the past two years is remarkable. Your passion shines through in every aspect of your work, and your commitment to delivering a high-quality service is commendable. As confirmed, you are this year's deserving winner. Congratulations, Joe!"