by Joe Gushlow
•
16 Sept, 2023
FROM MILLWALL FOOTBALL CLUB WEBSITE The decision to switch from the more traditional white shorts to navy – which follows consultation with players and management - has been made because wearing the former while on a period is an issue which has been widely highlighted by women throughout all sport. This will be considered when designing all future home kits for the Lionesses. “This is a really big step forward and something that has been gratefully welcomed by all the players,” Jordan Butler, Millwall Lionesses club captain, said. “It enables us to focus solely on our performance without the additional worry or anxiety during the time of the month, and that is something we are thankful to the club for in supporting this switch.” The club is excited also to announce a first-ever exclusive sponsorship agreement with Explore Marketing, whose logo will now be visible on the back of the navy shorts, which have been supplied by Errea. Explore Announcement 16x9.jpg Explore, who work with an extensive client base across a vast array of marketing requirements, become back-of-short sponsor for Millwall Lionesses for the remainder of this current campaign. Founder and Managing Director, Joe Gushlow, added: “It is an honour to support the growth of Millwall Lionesses with this sponsorship, which we hope marks the start of a long and fruitful relationship between the club and Explore Marketing. “Millwall Lionesses are one of the biggest names in women’s football in this country and everyone at Explore looks forward to working with the club and helping the ongoing effort to support their progress back up the pyramid.”